Salesforce Signs Agreement to accumulate Mobify

It’s been a short time since we’ve seen some acquisition news from Salesforce but after a dry spell, they need just made their 64th acquisition to bolster their Commerce Cloud offering. It’s no surprise Salesforce are doubling down on Commerce Cloud, because the COVID-19 pandemic has seen eCommerce spend reach unprecedented heights. Click For Salesforce Partners

I’m sure the Demandware acquisition (Now Commerce Cloud) that was Salesforce’s 3rd costliest , it now paying dividends.

Mobify – Storefront for Headless Commerce

Mobify was founded back in 2007, and has been concentrating on helping retailers unlock more revenue by continuously improving customer experience innovation on their web storefront. It supports this by hosting your storefront, also as secures, scales, and monitors it to scale back the danger on the operational side.

You are then liberal to continuously tweak your storefront to reinforce the consumer experience, even throughout a number of the busiest times of the year, to make sure that your customer experience is running optimally. this suggests that tests and experiments are often deployed quickly, without the danger of breaking your storefront.

The Acquisition

Mobify announced the acquisition late on Friday 4th September for an undisclosed amount. After running a multi-year partnership with Salesforce, the acquisition is an exciting breakthrough for both Salesforce & Mobify. CEO & Co-Founder, Igor Faletski had the subsequent to mention on their official blog post…

“Delivering a contemporary digital experience is more important than ever. the planet has transitioned to a digital-first economy, and online has become the lifeline for several businesses. consistent with Salesforce’s Q2 Shopping Index, global digital commerce revenue in Q2 grew by an unprecedented 71% compared to the previous year. Finding success within the digital-first economy takes quite just fixing an easy online storefront. That storefront must have the speed, intelligence, flexibility and scalability required to assist companies quickly grow and evolve to remain relevant with customers across channels.

Salesforce Commerce Cloud, connected to the world’s #1 CRM platform, empowers companies to make seamless commerce experiences for consumer shoppers (B2C) and business buyers (B2B) across all channels — mobile, social, web, and store.”


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